Tuesday, May 16, 2023

Leveraging Our Forbes Partnership

Dr. Maja Zelihic
Dean FSBT at UAGC 2023
Avisha Sadeghinejad, Program Chair, Professional Studies, and Bill Davis, Program Chair, Organizational Studies

Since 2015, the Forbes brand has been an integral part of the Forbes School of Business and Technology® (FSBT). While Forbes is perhaps best known for its lists and rankings, including the Forbes 400 list of the richest people in America and its Real-Time Billionaires rankings, Forbes also reaches more than 150 million people every month through its content solutions, showing professionals and students where business has been, where it is going, and how they can thrive in today’s—and tomorrow’s—global environment (Forbes Media LLC, 2023). According to Steve Forbes, chairman and editor in chief of Forbes Media, “This collaboration [with FSBT] is a natural extension of what Forbes has been doing for nearly 100 years: providing people with Information and insights to enable them to develop their own talent and become true entrepreneurs” (as cited in Daugherty, 2017).  

In all markets, a consumer’s perception of a brand is important. Brand names allow consumers to form attitudes and expectations about what the brand offers. With our first-year students specifically, the Forbes brand enables us to nurture a sense of belonging and ignite energy and excitement around being part of the business school at UAGC—check out our video We are The Forbes School of Business and Technology®! The Forbes brand also helps assure first-year students of the academic quality at UAGC. Forbes is a trusted source, and its content is either created by or features experienced experts in various fields. Forbes materials are known for their reliable and accurate information, diverse topics, and in-depth analysis and insights. Likewise, Forbes School of Business and Technology® students can expect their experienced faculty to design and deliver relevant, rigorous, and real-world business curricula.

The Forbes School of Business and Technology® is highly committed and dedicated to furthering student success and first-year retention. This includes prioritizing teacher-student relationships, showing genuine and honest interest in their success, and providing gratifying and meaningful learning. Our Forbes partnership is one tool, and UAGC faculty can leverage Forbes to equip students in the following ways.

Use Thought Leader Summit Content

In years’ past, the Forbes School of Business and Technology® has hosted its signature event, the Thought Leader Summit, where thought leaders, business advisers, C-suite executives, and other industry experts can come to discuss and analyze business trends from a cultural, economic, environmental, and technological perspective. The event typically features a keynote address and 5-year economic forecast from Steve Forbes, as well as other keynote speakers, panel discussions, and networking opportunities that provide attendees with a platform to connect with peers, exchange ideas, and learn from some of the most influential leaders in their industries. Last year, more than 1,000 attended the Summit, and the panel presentations and discussions were posted on the 2022 Thought Leader Summit website. Students and faculty can locate session highlights; enhanced video recordings of each session, including transcripts and table of content links; and full biographies for all speakers and panelists.

Faculty can help students get the most out of the Summit. Remember to

1.      Explore the Thought Leader Summit website and highlight relevant content you find beneficial for your students. Creating a supportive and caring environment can go a long way in student retention. Your voice matters!

2.      Utilize Thought Leader Summit videos and panel discussions in designing learning activities and assignments.

Use Forbes Content in the Classroom and Beyond

Each Forbes School of Business and Technology® faculty and student receives a Forbes.com subscription, which includes unlimited access to news, analysis, and insights in business, technology, leadership, entrepreneurship, innovation, investment, and other areas. Faculty already use Forbes articles and multimedia in their curriculum, learning activities, discussion forums, and even student clubs to further student learning, to stay current and relevant, and to foster a world-class business education. With that said, faculty can remember to

1.      Post relevant Forbes articles and multimedia in your announcements and reply posts. Pointing out real-world applications and expert analysis will take your students’ learning to higher levels and help students reevaluate their assumptions and think critically.

2.      Draw attention to the Forbes subscription and remind students to visit Forbes.com frequently to read, research, and use in their assignments as a credible resource.

Our UAGC vision is to provide high-quality, accessible, affordable, innovative, and educational programs that meet the diverse needs of individuals pursuing advancement in their lives, professions, and communities. Our partnership with Forbes does just that and it helps our students gain valuable insights, knowledge, and skills and it equips them for future success.


Forbes Media LLC. (2023, March 8). Forbes audience. Forbes.com. Retrieved March 8, 2023, from https://www.forbes.com/connect/audience-2/

Daugherty, R. (2017, March). Forbes School of Business and Technology [Presentation]. 

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