UAGC Professor Bill Davis Taps the mind of leading industry expert Chuck Muth to better understand Brands and Global Marketing.
Description of Event:
The University of Arizona Global Campus and the Forbes School of Business & Technology welcomed Chuck Muth, the former Chief Growth Officer (CGO) of Beyond Meat. Under Chuck Muth’s guidance and leadership, Beyond Meat grew their revenues 2400%, going from $16 million in 2016 to over $400 million in 2020. Mr. Muth helped launch the brand into more than 120,000 outlets worldwide. UAGC’s own Bill Davis, who worked with Chuck in the 90s in Chicagoland when Chuck was an Executive Marketing Executive for Seagrams Beverage invited Chuck to share his insights with us. UAGC Lead Faculty Brandy Havens introduced Chuck and Bill Davis led the interview exploring sales, marketing, and the keys to brand success. Chuck brought a unique and cutting-edge perspective on hot business topics such as health, climate, sustainability, and branding. Bill and Chuck engaged in dialogue that broaden everyone’s perspective on real-world application of global marketing, leadership, operations and supply chain management. Forbes School of Business & Technology Executive Dean, Bob Daugherty, stated, “This was a terrific opportunity for our students to learn from faculty and practioner alike! Nicely done Bill, Chuck lived up to and exceeded all the wonderful things you shared about him.” Below is the link for the full interview as well as specific links to specific parts of the interview for our leadership, marketing, global marketing and supply chain management courses and students.
About Professor Bill Davis
|Professor Bill Davis|
Bill Davis has extensive experience and education in all aspects of business: consultant, management, leadership, sales, marketing, strategic planning, human resources, and organizational change. He has over three decades of experience working in the beverage industry, specifically in the PepsiCo system, a Fortune 500 company, serving in front, middle management, and executive level leadership positions.
Bill is a pracademic who successfully transitioned his highly successful career into academia. He has over 16 years of extensive academic experience serving as a program chair, lead faculty, assistant professor, core faculty, instructor, instructional specialist, instructional specialist manager, and associate faculty. He loves furthering student learning and seeing student success.
Bill has received numerous local and national awards for excellence in teaching, leadership, management, community service, scholarship, sales, and marketing. Recently, Bill was recognized by the Forbes School of Business & Technology for Excellence in Service (2016), Excellence in Teaching (2017), and Excellence in Scholarship (2018). In 2016, Bill received the Distinguished Ashford University President's Award for his service to the university. In 2019, he was named Ashford University's Faculty of the Month. He has successfully taught over 200+ courses in accelerated education, developed courses and curriculum, and contributed to academic textbooks. In 2008, Bill received the Distinguished CAP Award for Excellence in Teaching from the Commission for Accelerated Programs. He was one of three educators in the nation to receive this award. He was also awarded the Institute of Certified Professional Manager's (ICPM) Managerial Excellence Award (2016). Bill is on their Board of Regents, Chair of their Bylaws and Policy Committee, and a Board Member in ADEIL, the Association for Distance Education and Independent Learning. He is Chair of their Marketing Committee. He has served and been a Board Member of numerous organizations in his community, specifically United Way and Optimist International.
Here is a local article on Bill's work in his community: Man on the run: For Bill Davis, life means getting involved
Bill has published and presented at numerous academic conferences nationally and internationally and to several businesses, community organizations, and Fortune 500 companies. Bill has published 100+ articles on business, strategic planning, marketing, management, leadership, organizational change, and adult learning and development. In 2019, he coauthored “Staying Engaged It’s Essential – Leadership Principles for Success.”
Here is a sample of Bill's body of work:
Execution and Measurement – Two Steps for Success and Relevance (B.Davis)
Stay Engaged…It’s Essential! - Chunks of Leadership Wisdom and Knowledge to Improve Your Leadership Effectiveness (B.Davis, M.McAuliffe, and C. Minnick).
Bill Davis – 2019 Ashford University Faculty of The Month (Ashford Interview/Article)
Master of Organizational Leadership from St. Ambrose University, Certified Manager Certification from Institute of Professional Managers, Bachelor of Arts in Business Administration from Lewis University